We see the challenge that the youth
secretly overthink others, pressuring judgement
to express their true taste they live in today.

Therefore, we see this as an opportunity,
instead just doing a regular K-Pop campaign,
we want to send a strong message for
Indonesian youth and the world by
flowing in the taste of self-confidence within
ULTRA Milk so they can keep their
true flavor moving, without any doubt.

The Results:
227.030.652 Million Impressions
144.708.559 Million Reach
4.1 Million Views on Instagram
3.9 Million Views on YouTube
59.15% Instagram Followers Growth
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• Visuals •
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• Social Media Content •
• Featured in Campaign Brief Asia •

Agency: Maleo
Client: ULTRA Milk
Executive Creative Director: Andrian Wiranata
Creative Group Head: Aditya Aldjokdja
Art Director: Raisha McHoly, Yohanes Paulus, Blessa Tobing
Copywriter: Vercelyno Adrianus, Natasha Ayu, Cahaya Putri
Sr. Designer: Reza Fahrizal
Business Director: Poppy Imlati
Ass. Account Director: Rizky Rais
Account Manager: Krisda Thezza
Strategy Director: Erlangga Gumilar
Strategist: Kahfi Ramadhan, Farhan Pristantyo
Head of Content: Novy Adityasundari
Content Manager: Muhammad Annaqib
Content Strategist: Fariz Eka Kuswanda
Content Writer: Muhammad Rifqie Putra
Production House: Nine Tailed Fox
Director: Rigend Film
Ass. Director: Sangwoo Park, Yongoh Lee
Director of Photography: Sunghun Hong
Gaffer: Junhee Park
Art: Jaeyeon Lee
Editor: Donghyun Kim
DI: Eunjung Ahn
2D: Smith 106
Sound: Ghostbusters
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