We see the challenge that the youth
secretly overthink others, pressuring judgement
to express their true taste they live in today.
Therefore, we see this as an opportunity,
instead just doing a regular K-Pop campaign,
we want to send a strong message for
Indonesian youth and the world by
flowing in the taste of self-confidence within
ULTRA Milk so they can keep their
true flavor moving, without any doubt.
The Results:
227.030.652 Million Impressions144.708.559 Million Reach
4.1 Million Views on Instagram
3.9 Million Views on YouTube
59.15% Instagram Followers Growth
• Film •
• Photocard •
• Visuals •
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/ddbe11c1-ab70-499f-9e37-fd6bb5624501_rw_1920.jpg?h=1d2a9f2d73c03d0f2d247b37fe0bc722)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/95a615b7-6eaf-42ae-8fe9-ac132f046522_rw_1920.jpg?h=b4680a877e3e55e79ed2537238b6aab4)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/cb51ec70-4150-4f31-8329-97eba6075f78_rw_1920.jpg?h=1f99e3891707b943714be63f38cb6dc0)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/ca106d99-d33d-4e62-beb4-a1eefd48842e_rw_1920.jpg?h=488994beb8857848c511ea26c7a22792)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/e221b0bf-3d75-456f-9fa0-0302445717fd_rw_1920.jpg?h=d524e876da8e969f5344061e76e4cefd)
• Photocard •
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/fecd9c12-2ccb-401d-b1cb-3f6523e6d187_rw_1200.jpg?h=a52698926cd0ac0121bc770dbe94cc66)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/29a74101-e73f-4ed8-8725-453c24f1656d_rw_1200.jpg?h=1a7f26dad573a2d46c1bef6fa5a08e65)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/2bc1f27b-1fbf-4502-a64c-a84bf6d8c66a_rw_1200.jpg?h=edc90495be3326afade89c6b2bb37b0c)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/e6d9e875-6060-49c3-8005-8c2dba7d5cf0_rw_1200.jpg?h=4f606f5c2436451486bfe57557abf6e3)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/401910f2-e2b5-4dab-8b65-b98f3b2d9e1a_rw_1200.jpg?h=9310474616526ad662f8bea9d3c3668e)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/1daf44d2-25f2-4aa9-95ff-7eb5600e18e3_rw_1200.jpg?h=3ec4bc5b7c5556689fa346ec1c7d7531)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/73b5a639-4c98-480e-985b-22b743871104_rw_1200.jpg?h=c6fd57b628d5d971d20a798574997303)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/951c5429-20fa-4347-a89f-c02d2e8b4f9b_rw_1200.jpg?h=ed655d7434d2189811f6bbabd96f8fb4)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/f1277741-9ef3-4401-b2f3-2ebe90d87ead_rw_1200.jpg?h=d20ce259a6fab32dc5bf8479c7ffe3f4)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/c9555e40-0c1f-4ef0-9de8-199caeaf2987_rw_1200.jpg?h=d00d768cb719e73e8d8e2204fb0b2ca7)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/44a93ca2-593b-4d92-a0f6-31b8589b893d_rw_1200.jpg?h=5b9a0735b66fbf458c57ce25ca0faede)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/4213bf7e-f9c5-4c7c-a4bd-ab9cee7bf317_rw_1200.jpg?h=53d9c48b8b18e1215e09f5fcbe4a0c4a)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/7088ff9b-3118-43f2-a727-10f95efa9b7b_rw_1200.jpg?h=1860d04da8fd21f7e9fdb269d4138432)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/424f6344-5c3b-4278-a684-5e8a04001843_rw_1200.jpg?h=de242ac4a4acd92fd3e5ac5a5593f48a)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/82746327-a87b-424b-802b-6002f5b4d92a_rw_1200.jpg?h=16fd36a9b77560f5d8daa9b785adb2ac)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/4186e5e2-0bf2-459e-9556-7ab94ca0ce3f_rw_1200.jpg?h=b5c6d7192818422ebeb79abc54f592eb)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/1f1173e8-0ee9-43a3-9fa5-031e7011b533_rw_1200.jpg?h=add1bf610e3de934d2c5d92c9d30314a)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/2817f720-e78d-4636-b754-30cfbbd122f6_rw_1200.jpg?h=ec180825060203322005fcb8a57eca76)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/7c519c68-1b42-4122-ac72-2b7a87e7bc8d_rw_1200.jpg?h=b3be013ae63a51f0f5925de8d041fb1e)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/fa0b90f7-7d5e-4c4c-a8a5-884414318ac4_rw_1200.jpg?h=dec09fde3afc43206c7f94f1c5d2048b)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/e9582402-e9c9-4e04-8f4b-7f9fa1e5a174_rw_1200.jpg?h=10ea0f9dfe76e4e56af869fde5e0dbf8)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/4f30907e-1e7d-4fa1-a972-4a5d464f862e_rw_1200.jpg?h=d7627bf580aea898e2fb4efaf52907fb)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/6f76cbb6-dbf3-4641-aa09-d3b66d256476_rw_1200.jpg?h=d0b6521f71b0e441133d2afb728ea86e)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/3b654e4a-533f-4c6c-97b6-67f3c9896b07_rw_1200.jpg?h=59892db0be5ce54c0931893df96e40bf)
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/9c983b9f-129f-482c-87f7-0e3885d09b90_rw_1200.jpg?h=3382d1714d4382d0860178c551b98448)
• Social Media Content •
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/0ed38ab0-7bd3-40cc-8fbd-1ea4b5a3c4d5_rw_3840.jpg?h=89cac564e2d80dd27bcf5581eacc4a55)
• Featured in Campaign Brief Asia •
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/4c115d3a-6d2d-47d6-96c8-a1b58885bb18_rw_1920.jpg?h=bc65d73cdf388536826c9a1185f3ce98)
Agency: Maleo
Client: ULTRA Milk
Executive Creative Director: Andrian Wiranata
Creative Group Head: Aditya Aldjokdja
Art Director: Raisha McHoly, Yohanes Paulus, Blessa Tobing
Copywriter: Vercelyno Adrianus, Natasha Ayu, Cahaya Putri
Sr. Designer: Reza Fahrizal
Business Director: Poppy Imlati
Ass. Account Director: Rizky Rais
Account Manager: Krisda Thezza
Strategy Director: Erlangga Gumilar
Strategist: Kahfi Ramadhan, Farhan Pristantyo
Head of Content: Novy Adityasundari
Content Manager: Muhammad Annaqib
Content Strategist: Fariz Eka Kuswanda
Content Writer: Muhammad Rifqie Putra
---
Production House: Nine Tailed Fox
Director: Rigend Film
Ass. Director: Sangwoo Park, Yongoh Lee
Director of Photography: Sunghun Hong
Gaffer: Junhee Park
Art: Jaeyeon Lee
Editor: Donghyun Kim
DI: Eunjung Ahn
2D: Smith 106
Sound: Ghostbusters