During Covid-19 period,
Moms can't share menu at the same table.
No more potluck, lebaran or arisan.
Masako enabled moms so they can still
share their creation on a very looooooooooong
virtual table called #MejaMasako
Moms only need to upload their flat lay photo
and write their recipe. We select the best dishes
and edit them into our virtual #MejaMasako
This became the first ever digital activity on
Masako's IG which gathered hundreds of
submissions without help from any KOLs.
• The Invitation •
• Creative Submission •
• The Longest Virtual Table •
Agency: Publicis Groupe Indonesia
Creative Director: Andrian Wiranata
Art Director: Randy Susilo
Copywriter: Joshua Tjandra