During Covid-19 period,
Moms can't share menu at the same table.
No more potluck, lebaran or arisan.
Masako enabled moms so they can still
share their creation on a very looooooooooong
virtual table called #MejaMasako
Moms only need to upload their flat lay photo
and write their recipe. We select the best dishes
and edit them into our virtual #MejaMasako
This became the first ever digital activity on
Masako's IG which gathered hundreds of
submissions without help from any KOLs.
• The Invitation •
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/4aaa72e2-8631-4a23-8926-cae73cc51df3_rw_1920.jpg?h=efa661b2af0781f141ff49cb2b58e2de)
• Creative Submission •
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/26f72e20-1c2a-4d12-b74a-8ac547f73a10_rw_1920.jpg?h=16d01ac6e964e6fae5221c9109804bea)
• The Longest Virtual Table •
![](https://cdn.myportfolio.com/b9e3f59f47bf0f2b31e6f29ea3f12df8/ec1a91b7-439b-4bf3-8701-5f74afc2e1ff_rw_1200.jpg?h=b147e664c9a7a29d5e049d41ef0706be)
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Agency: Publicis Groupe Indonesia
Creative Director: Andrian Wiranata
Art Director: Randy Susilo
Copywriter: Joshua Tjandra